THE BLOG:
Strategies and Tools to Launch and Run Your BusinessShould You Really “Niche Down?”
Before I talk about the who, when, why, and how, I want to talk about what it really means to “niche down." For starters, let’s look at the definition of “niche” because there are two that I think are applicable here. What is a “niche?" Courtesy of the Oxford...
How To Find Your Ideal Client
Knowing who your ideal client is, where to find that person, and what to say to her is one of the fundamental to-dos you need in your business to get it off the ground. And it’s something you need to take care of before you do any sort of marketing. Why? Because it...
How to price your offerings without undercharging or driving away prospects
Pricing Strategy There are really just a few basic pricing strategies out there. Everything else is simply a variation. Let’s take a look at the different strategies you might be using – because yours may ultimately be to your detriment. Cost-Plus Pricing This is one...
How to Integrate Your Life + Business into 1 Calendar
Does running a business, managing your love life, taking care of your family, and making time for yourself sound like a tall order? It’s a lot to do in one day! Thankfully, there are a plethora of tools to make time management easier. Unfortunately, there are a...
8 Productivity Tips to Kick Off 2019
Get out your noise makers and champagne glasses! The new year is around the corner and it’s practically time to celebrate! This is the perfect time of the year to look back at 2018 and reflect, but it’s also the time of year that we’re feeling that familiar sense of...
The True Cost of Starting a Business
Getting started in the world of entrepreneurism is no cake walk. One of the biggest battles you’ll encounter is trying to find answers to the questions you don’t even know to ask. One question everyone is asking is about the money. How do you estimate your startup...
#1 Tool To Transform Your Entire Business
If you're looking for the perfect system to run your business, Trello is the #1 tool that can single-handedly systematize your business. You might feel that finding the right project management system is kind of like being Prince Charming searching for the lovely...
Why Giving Away Free Stuff Builds Your Bottom Line
One of the most counter-intuitive strategies to land more clients and earn more money in your business is to give away free stuff. You’re probably thinking Why on Earth would I give away anything I could charge people for? Ironically enough, this strategy works for...
5 Tips to Balance Your Personal Life While Starting a Business
Work-life balance is a hot topic these days. From those touting ‘it’s not balance, it’s integration’ to those claiming it simply doesn’t exit, everyone has an opinion about the semantics and logistics of juggling all that life throws at you. At the end of the day, we...
3 Reasons Why You Need a Business Plan (aka Roadmap)
This roadmap we speak of is not your grandfather's business plan... But before we can jump into a lengthy pro/con list about the merit of a business plan, we first need to dive head-first into the concept of a pivot. Depending on who you ask, you might discover that...
Hi, I’m Rachel!
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